MCM called upon Walker Drawas to develop, negotiate and execute a celebrity immersion program in celebration of their Shanghai flagship store opening. Walker Drawas was given the task of creating a multi-tiered strategy to bring greater awareness of the MCM brand through the celebrity vehicle of Chloë Sevigny. 

Over the course of the program Walker Drawas secured Chloë Sevigny to host this three-tiered program including hosting events, appearing in a print advertorial and creating international social media buzz.