GOOD LUCK TROLLS X MOSCHINO
Moschino debuted signature pieces from the Good Luck Trolls x Moschino capsule collection alongside the AW19 seasonal presentation at Milan Fashion Week. Universal Brand Development collaborated with acclaimed artist and celebrity fan-favorite designer, Jeremy Scott, to create apparel and accessories, inspired by the Good Luck Trolls, as part of the iconic brand’s 60th anniversary celebration. The collection featured limited-edition sweatshirts, T-shirts, sweaters, dresses, coats, bags and accessories.
“Renowned for his designs blending high fashion and pop culture icons, Jeremy Scott brings joy and good luck to the fashion world by reinvigorating the classic Good Luck Trolls brand in a playful, sophisticated way,” said Stephanie Kraus, Senior Vice President Global Fashion Design and Home, Universal Brand Development. “We’re excited to be working with Moschino and Jeremy Scott on a capsule that captures the essence of the Good Luck Trolls’ charm and celebrates the nostalgia of the brand.”
“The show was inspired by American game shows which are always over the top. The shows are full of beautiful women in gorgeous gowns, teasing these amazing (and sometimes not so amazing) prizes. The trolls are iconic for bringing good luck so it was perfect to have the “Good Luck Trolls” a part of the collection in celebration of their 60th anniversary.” – Jeremy Scott, MOSCHINO The collection will be available in stores September 2019.