NEW ERA SUPER BOWL 50 GOLD RUSH 

THE NEW ERA NFL STYLE LOUNGE

American Heritage Sports Brand New Era Partnered with the NFL to Host Annual 3-Day Hospitality Lounge and Pre-Game Celebration Kicking Off Super Bowl 50 Weekend in Style

New Era presented the second annual New Era NFL Style Lounge this year at Super Bowl 50 at the exclusive, members only club The Battery in San Francisco, CA. New Era and the NFL hosted a variety of exclusive style and entertainment experiences with special-guest hosted events and performances leading up to the big game. Aligning to the hottest trend for 2016, the New Era NFL Style Lounge showcased the best in fashion & lifestyle customization.

New Era: customized cap design

Levi’s®: onsite denim tailoring and customization

Bose: customized headphones

April Roomet: styling services

Fresh Skincare: custom fragrance bar

ColourPOP Cosmetics: custom gold shadow and lippie application bar

Acustom Apparel: custom tailored clothing using 3D scan technology

Reddit: AMA interviews

Lip Sync Battle: satellite social media battles

IV Doctor: vitamin infusions

Noir: select furnishings

Hair by Castillo: braid bar and men’s grooming

THE GOLD RUSH

New Era NFL Style Lounge Presented The Gold Rush, the hottest exclusive invite-only pregame kick-off celebration with sets by: DJ Myles Hendrik, DJ Mia Moretti, and Diplo, and a musical performance by hip-hop artist Future.

Notable Guests Included:          

Justin Bieber, Usher, Diplo, Future, Hailey Baldwin, Michael B Jordan, Louise Roe, Karrueche Tran, Jeremy Piven, Jamie Chung, Chanel Iman, Jamie Chung, Bryan Greenberg, Emmanuelle Chriqui, Bill Pullman, Jessie Usher, Simon Kindberg, Hutch Parker, Bryan Singer, TJ Miller, Mia Moretti , Myles Hendrik, Tyrod Taylor, Joc Pederson, Blake Bortles, Andy Dalton, Khalil Mack

PRESS