After successful previous capsule launches including last year’s UK focused “Minions Bello Yellow” collection and this summer’s “Minions Lost in Paradise Collection” designed by renowned street artist Buff Monster and Surf and Skate Lifestyle Brand Rusty, the franchise debuted several luxury brand collections for Spring 2017 including Baja East, Ruthie Davis and Linda Farrow.

Baja East, a globally inspired luxury brand based in New York City and designed by Scott Studenberg and John Targon, debuted the Baja East x Minions collection at the brand’s seasonal New York Fashion Week show on September 9, 2016. The Baja East collection included the brand’s signature prints, luxury fabrics and elevated silhouettes. The Minions collection also featured a unique “see now, buy now” component, marking the launch of the collection on as well as a merchandise truck onsite at the after party following the show. The collection offered a full range of clothing for men and women, ranging from luxe casual wear to active wear as well as swim. Baja East x Minions is available for purchase at global luxury boutiques including Maxfield, Hirshleifers and 10 Corso Como. 

Notable Guests Included:          

Jamie Chung, Chanel Iman, Teyana Taylor, Iman Shumpert, Naomi Campbell, AlunaGeorge, Mia Moretti, Caroline Vreeland, Sophia Bush, Shea Marie, Emily Weiss, Rae Sremmurd