ALLSAINTS partnered with the legendary Williamsburg summer concert series- Jelly Pool Parties in support of the festival’s fifth year anniversary in 2010. A newcomer to New York City at the time with its recently opened SoHo flagship, ALLSAINTS hosted a VIP pub area and additional initiatives throughout the eight-week-long free concerts.
Additionally ALLSAINTS partnered with supermodel Agyness Deyn and Fiona Byrne’s newly launched website NAAG.com. Agyness, Fiona and friends created a video blogging series directly from the ALLSAINTS Pub. Video content included interviews with notable guests and performing artists, style commentary and general happenings at each event.
In the summer of 2014 French brand The Kooples opened its doors to its first flagship store in the United States. To celebrate the launch, Walker-Drawas. and created brand materials, complete regional press outreach and produce the launch event consisting of strategic appointments and a cocktail hour.
Walker-Drawas booked and produced an Ellie Goulding acoustic set inside the ALLSAINTS Soho Store in 2011. Hundreds of fans, press and NYC elite gathered to view her performance.