REVOLVE presented its second annual #REVOLVEfestival, a two-day daytime desert party with multiple brand activations, performances and special guests. In a new, and budding partnership with Billboard, The Billboard Artist Lounge was in full effect with interviews and live content captured from the top artists and entertainment insiders, to bear the ultimate music festival experience. Celebrities enjoyed CIROC Summer Colada mixed cocktails at their VIP cabanas, and a live performance by 8Rick Ross while VIPs beat the dessert heat in the poolside cabanas by swilling white goblets brimming with Moët Ice Imperial – a champagne designed specifically to be enjoyed over ice and sipped on passed Moët Minis.
Celebrity VIPs included Nicole Richie, Leonardo DiCaprio, Orlando Bloom, Chanel Iman, Jasmine Sanders, Elsa Hosk, Emma Roberts, Sara Sampoaio, Shanina Shaik, Rocky Barnes, Romee Strijd, Troian Bellisario, Chris Pine, Sofia Boutella, Bianca Balti, Leona Lewis, Eiza Gonzalez, AnnaLynne McCord, Kaia Gerber, Russell Simmons, Fifth Harmony, Toby Maguire, Adelaide Kane, Peyton List, and Victoria Justice
Building off the hype of day 1 #REVOLVEfestival 2017, day 2 proved to be an even greater success, packing in the who’s-who of Hollywood and the music industry with daytime desert party. Billboard activated their Billboard Artists Lounge where Billboard News host Chelsea Briggs conducted live interviews with artists like DNCE, Dave East and Serayah McNeill.
Rap trio Migos showed up for a special performance of all their hit songs. Party-goers beat the heat with Bai popsicles, CIROC Summer Colada mixed cocktails and Moët Ice Imperial – a champagne designed specifically to be enjoyed over ice. BFFs Hailey Baldwin and Kendall Jenner arrived together and snapped photos while Kendall looked on as Hailey got tattooed by artist JonBoy. Sofia Richie was also spotted dancing with her squad in the poolside cabanas. Other VIPs made their way through the gifting suite where ColourPop Cosmetics had a pop-up beauty bar, guests also enjoyed festival braids provided by Joicoand highly respected jewelry designer Dana Lorenz was also on hand to meet with fans of her brand and show off the new collection Fallon x The Mummy.
Celebrity VIPs included Hailey Baldwin, Sofia Richie, Kendall Jenner, Migos, Joe Jonas, Nick Jonas, Rocky Barnes, Fifth Harmony, Jasmine Sanders, Kaia Gerber, Sophie Turner, Louis Tomlinson, Shaun Ross, Olivia Culpo, Ryan Destiny, Christina Milian and Serayah McNeill.
British label House of Holland debuted the Woody Woodpecker X House of Holland capsule collection alongside the AW17 seasonal presentation at London Fashion Week. Famed celebrity fan favorite designer Henry Holland created a capsule collection of 15 pieces incorporated in the season’s House of Holland range. The collection featured a variety of Woody Woodpecker inspired jackets, denim, dresses, footwear and House of Holland’s signature tees.
Universal selected Holland for the collaboration due to the organic similarities between the brand and Walter Lantz’s iconic character Woody Woodpecker. House of Holland is known for its fun, free spirited, cheeky and a tad naughty designs that compliment the essence of the Woody Woodpecker characters and storylines.
After successful previous capsule launches including last year’s UK focused “Minions Bello Yellow” collection and this summer’s “Minions Lost in Paradise Collection” designed by renowned street artist Buff Monster and Surf and Skate Lifestyle Brand Rusty, the franchise debuted several luxury brand collections for Spring 2017 including Baja East, Ruthie Davis and Linda Farrow.
Baja East, a globally inspired luxury brand based in New York City and designed by Scott Studenberg and John Targon, debuted the Baja East x Minions collection at the brand’s seasonal New York Fashion Week show on September 9, 2016. The Baja East collection included the brand’s signature prints, luxury fabrics and elevated silhouettes. The Minions collection also featured a unique “see now, buy now” component, marking the launch of the collection on Baja-East.com as well as a merchandise truck onsite at the after party following the show. The collection offered a full range of clothing for men and women, ranging from luxe casual wear to active wear as well as swim. Baja East x Minions is available for purchase at global luxury boutiques including Maxfield, Hirshleifers and 10 Corso Como.
Notable Guests Included:
Jamie Chung, Chanel Iman, Teyana Taylor, Iman Shumpert, Naomi Campbell, AlunaGeorge, Mia Moretti, Caroline Vreeland, Sophia Bush, Shea Marie, Emily Weiss, Rae Sremmurd
REVOLVE presented the second annual Hamptons House in Southampton. The revolutionary retailer hosted a variety of activations for four consecutive weekends starting July 4th. Each weekend a celebrityco-hosted a spotlight event, which included brand activations such as a Secret Moët Rosé Garden by Moët & Chandon, specialty cocktails by Patron and a PopChips game garden.
New Era NFL Style Lounge Presented The Gold Rush, the hottest exclusive invite-only pregame kick-off celebration with sets by: DJ Myles Hendrik, DJ Mia Moretti, and Diplo, and a musical performance by hip-hop artist Future.
Notable Guests Included:
Justin Bieber, Usher, Diplo, Future, Hailey Baldwin, Michael B Jordan, Louise Roe, Karrueche Tran, Jeremy Piven, Jamie Chung, Chanel Iman, Jamie Chung, Bryan Greenberg, Emmanuelle Chriqui, Bill Pullman, Jessie Usher, Simon Kindberg, Hutch Parker, Bryan Singer, TJ Miller, Mia Moretti , Myles Hendrik, Tyrod Taylor, Joc Pederson, Blake Bortles, Andy Dalton, Khalil Mack
Walker Drawas has excellent relationships with stylists, publicists and managers as well as a lengthy roster of talent.
Walker Drawas specializes in custom press and media strategies ranging from traditional product placement, celebrity and event press. Additionally, Walker Drawas has launched dozens of stores across multiple brands in the United States and has extensive knowledge in developing and executing press strategies specific to retail and regional markets.
THE NEW ERA NFL STYLE LOUNGE
American Heritage Sports Brand New Era Partnered with the NFL to Host Annual 3-Day Hospitality Lounge and Pre-Game Celebration Kicking Off Super Bowl 50 Weekend in Style
New Era presented the second annual New Era NFL Style Lounge this year at Super Bowl 50 at the exclusive, members only club The Battery in San Francisco, CA. New Era and the NFL hosted a variety of exclusive style and entertainment experiences with special-guest hosted events and performances leading up to the big game. Aligning to the hottest trend for 2016, the New Era NFL Style Lounge showcased the best in fashion & lifestyle customization.
•New Era: customized cap design
•Levi’s®: onsite denim tailoring and customization
•Bose: customized headphones
•April Roomet: styling services
•Fresh Skincare: custom fragrance bar
•ColourPOP Cosmetics: custom gold shadow and lippie application bar
•Acustom Apparel: custom tailored clothing using 3D scan technology
•Reddit: AMA interviews
•Lip Sync Battle: satellite social media battles
•IV Doctor: vitamin infusions
•Noir: select furnishings
•Hair by Castillo: braid bar and men’s grooming
REVOLVE, the leading online retailer serving fashion-savvy millennial consumers, presented the debut of REVOLVE Desert House this year in Indio, CA. REVOLVE hosted the hottest party in the desert, with a variety of aspirational style and entertainment experiences with special-guests and performances.
REVOLVE Desert House brand activations included:
Ciroc: Guests enjoyed Ciroc Oasis cocktails, featuring Ciroc coconut and sipped straight from real coconuts
Baileys: Guests sipped on indulgent Baileys Banana Coladas while cooling off from the desert heat
Bai: Guests cooled off with refreshing cocktails and popsicles in exotic fruit flavors. Bai served a special frozen Ciroc drink to cool off the desert heat.
ColourPop: California-based cosmetics brand, ColourPop, hosted a custom shadow bar and signature lippie stix pop-up beauty bar providing guests with mini makeovers.
BIRCHBOX: Beauty retailer birchbox hosted a beauty bar on site, attendees got a chance to load up on a selection of desert beauty must haves, brands including: Milk Makeup, Benefit Cosmetics, Living proof, and Supergoop
GRLFRND Denim: REVOLVE’s first-ever exclusive in-house denim brand, Los Angeles-based GRLFRND Denim and LA-based design and consulting company, Lock, Stock and Barrel, proivded custom embroidery on denim bandanas – form and function – warding off those dusty desert nights.
Project September: A new exciting social mobile shopping app and website, that allows visual shopping from Instagram, hosted a interactive photo REVOLVE photo booth.
Joico: Celebrity hair artist and master braider, Castillo, partnered with fashion-forward beauty brand Joico to bring Castillo’s take on festival hair to the desert.
Ale By Alessandra: Inspired by international fashion icon Alessandra Ambrosio, ale by Alessandra brings a “Brazil-Bohemia Meets Alibu-Chic,” feminine and effortless lifestyle brand to savvy, fashion-minded women around the world.
AGOLDE + A$AP FERG: Los Angeles based premium denim brand AGOLDE and hip-hop artist A$AP FERG hosted a special arcade game room featuring favorite '80s arcade games for a break from the festival mania.
CULT GAIA: Los Angeles based accessories label Cult Gaia created custom flower crowns for attendees.
Saturday, April 16th
REVOLVE DESERT HOUSE, DAY 1
1:00PM – 6:00PM By Invitation Only
REVOLVE Desert House and host A$AP Rocky was joined by A$AP Ferg, Tyler the Creator, Russell Simmons, Chanel Iman, Jamie Chung, Alessandra Ambrosio, Shay Mitchell, Emma Roberts, Bella Thorne, Zoe Kravitz, Josephine Skriver, Sara Sapaio, Shanina Shaik, Tobias Sorensen, Tom Felton, Torian Bellisario, Warren G, Becca Tobin, Constance Jablonski, DJ Cassidy, Dylan Penn, Gregg Sulkin, Jasmine Tookes, Hailey Clauson, Aimee Song, Dani Song, Chiari Ferragni, Julie Sarinana
Guests enjoyed special live performances by hip hop artist A$AP Rocky and a DJ set by Zoe Kravitz’s band LOLAWOLF.
Sunday, April 17th
REVOLVE DESERT HOUSE, DAY 2
1:00PM – 6:00PM By Invitation Only
REVOLVE Desert House and host A$AP Rocky was joined by Leonardo Dicaprio, Ethan Hawke, Kendall Jenner, Kylie Jenner, Ashley Benson, Kiernan Shipka, Olivia, Holt, Camilla Belle, Pusha T, Travis Scott, Nadine Leopold, TyZZ Ward, Shaun Ross, Chantel Jefferies, Kristina Bazan, Danielle Bernstein, Thassia Naves, Georgia Fowler, Margaux Brooke
Guests enjoyed special live surprise performances by hip hop artist Travis Scott and Pusha T.
Lucky Brand hosted the SS17 collection preview and gifting suite at SmogShoppe in Los Angeles on November 4th, 2016. Editors and celebrity stylists gathered to walk through the collection to experience the aesthetic of Lucky Brand's heritage, during one-on-one appointments with CEO Carlos Alberini and Chief Creative Officer, Kin Ying Lee.
Following the preview, guests enjoyed a DJ set by Amy Pham and live performance by Ocean Park Standoff. Cocktails were provided by Jack Daniels, Coquerel Wines, Heineken as well as braids by GLAMSQUAD, with special guest, actress and model, Kate Bosworth.
In celebration of the launch of an exclusive shoe collection, based on the Minions from Universal Pictures and Illumination’s Despicable Me global film franchise, Illumination Entertainment and NBC Universal hosted the launch of the collection with Ruthie Davis at Gregory’s Fred Segal.
Model / actress Charlotte McKinney, model / influencer Louise Roe and actress Christina Millian celebrated with Illumination Entertainment, NBCUniversal, and Ruthie Davis.
Guests enjoyed Black Bar cocktails and Mauro bites while listening to beats by DJ Allie Teilz and taking photos in a gif photobooth provided by Bosco.
Celebrating the Minions’ passion for the beach lifestyle as highlighted in the Minions Paradise mobile game, now available worldwide from EA, the Minions Lost in Paradise Collection included t-shirts, denim and board shorts for men; and t-shirts, a midi dress, denim and swimwear, including a bikini and one-piece options, for women. Known for his iconic The Melty Misfit characters, Buff Monster interpreted key elements from the Minions Paradise game to design the core collection art.
“Creating a lifestyle collection that captures the essence of the surfing culture and represents the pop culture of the Minions was exciting,” said Gail Harrison, President of Marketing and Branding, Illumination Entertainment. “Our collaboration with renowned artist Buff Monster and surf industry leader, Rusty, offers a fun theme to develop a capsule collection that stylistically pairs the beach lifestyle with the Minions,” said David Swift, Creative Director, Illumination Entertainment.
Style icons and models; filmmakers; innovators on Instagram, Snapchat and YouTube; and real- life couple Jay Alvarrez and Alexis Ren were tapped to collaborate on the marketing campaign for the launch. Additionally, surfers, such as Rusty athlete Noa Deane, appeared in association with the collection. The influencers were featured in a multi-layered digital campaign timed to the launch of the collection.
Lucky Brand hosted the FW17 collection preview and cocktail party at Rolling Greens in Los Angeles on May 12th, 2017. Editors and celebrity stylists gathered to walk through the collection to experience the aesthetic of Lucky Brand's heritage, during one-on-one appointments with CEO Carlos Alberini and Chief Creative Officer, Kin Ying Lee. Guests enjoyed a live art activation by Lucky Brand collaborator Lot, Stock and Barrel, who custom embroidered a denim jacket that was raffled off at the end the night. Guests enjoyed Lucky-branded henna art provided by LA Henna and a DIY floral arrangement bar courtesy of the Rolling Greens team.
Following the preview, DJs Amy and Minh Pham kept the crowd dancing to their favorite throw-back jams, in addition to a live musical performance by Korey Dane. Food was provided by Jack Daniels and Soho Taco along with cocktails and refreshments by Jack Daniels, Dulce Vida Tequila and Dream Pops. Special guests included Olivia Culpo, Ashlee Simpson-Ross, Evan Ross, and Jaime King. During the preview and cocktail party, guests were able to take home a denim tote or denim apparel piece custom embroidered by Imprint Revolution.
Australian multi brand retailer, General Pants Co. celebrated the launch of its first ever stateside store with DJ sets by Soko & Hayden James and a performance by Tijuana Panthers. Aussie cocktails by Sailor Jerry were served and complimentary tattoos were provided by Love Letters Tattoo.
Ruby Rose joined by General Pants Design Director Pip Edwards and Pro Skate Boarder CorbinHarris, Cody Simpson, Jaime King, Louise Roe, Soko, Hayden James, Tijuana Panthers, Jason Lewis, Jess Gomes
ColourPop, a collection of vivid and vibrant cosmetic products based and produced in Southern California, released a tightly curated number of collaborations with multiple influential industry personalities this spring. The first collection of custom designed products launched with actress Isabelle Fuhrman and the second with celebrity make-up artist Jamie Greenberg.
Walker Drawas hand picked the talent and executed a full range of press services with each launch.
The Zoe Report and Rachel Zoe hosted a variety of exclusive style and entertainment experiences, with a special-guest performance by The Aces and DJ Sets by May Kwok and Pamela Katz. To highlight the iconic styles of festival season, participating brands activated unique programs onsite for attendees.
These activations included: A SK-II® Extreme Expedition Skin Rescue lounge, and interactive photo experience powered by Google Pixel, an MCM style suite, and additional sips and bites.
Rachel Zoe was joined by Kate Bosworth, Chanel Iman, Jamie Chung, Brooklyn Beckham, Rocky Barnes, Danielle Bernstein, Justine Skye, Louise Roe, Erica Pelosini, and Chelsea Leyland
On December 16, 2010, Walker Drawas curated and produced the launch of the new ALLSAINTS store in the Meatpacking District of New York City. Notable guest attendees included: singer Sky Ferriera, musician Daniel Merriweather, DJ Mia Moretti, actress Nora Zehtner, and models Alek Wek, Lily Donaldson, Magdalena Frackowiak, Irina Lazareanu and Marina Linchuk. Guests enjoyed tunes spun by DJ Becka Diamond and Florence Welch (Florence + the Machine).
Walker Drawas strategically placed a custom designed and developed shade of red on Jessica Chastain for her red carpet appearance to The Met Ball 2015. ColourPOP designed, manufactured and launched the custom color red entitled "Fighter" which quickly became one of the brand's best sellers.
MCM called upon Walker Drawas to develop, negotiate and execute a celebrity immersion program in celebration of their Shanghai flagship store opening. Walker Drawas was given the task of creating a multi-tiered strategy to bring greater awareness of the MCM brand through the celebrity vehicle of Chloë Sevigny.
Over the course of the program Walker Drawas secured Chloë Sevigny to host this three-tiered program including hosting events, appearing in a print advertorial and creating international social media buzz.
ZOEasis, the second annual music festival retreat was presented by The Zoe Report. The Zoe Report and Rachel Zoe hosted a variety of exclusive style and entertainment experiences, with special-guest performances. To highlight the iconic styles of festival season, participating brands activated unique DIY programs onsite for attendees. These activations included: a DIY denim bar by GUESS, spin-art presented by Superga, a braid bar hosted by Batiste Dry Shampoo and much more.
Rachel Zoe was joined by Louise Roe, Leigh Lezark, Jesse Metcalfe, Cara Santana, Johannes Huebl, Brandi Cyrus, ZZ Ward, Brooklyn Beckham, Cory Kennedy, Mel B, Olivia Culpo, Anouck Lepere
An evening cocktail party presented by Flaunt Magazine and ColourPop Cosmetics to celebrate the release of Hailee Steinfeld’s debut EP, HAIZ. The party was held at Dirty Laundry, the speak-easy style bar filled with leather-tufted couches and no cell service, which provides anonymity to its VIP guests. Hailee Steinfeld was be on hand to host the event and preview songs from her new EP. As party-goers dacnced as the guest DJs supplied a curated playlists. Hailee stopped by the pop-up beauty bar provided by ColourPop while ColourPop artists applied Lippie color Contempo with coordinating lip pencil to her lips. The signataure tequila cocktails affectionately named 'ColourPopper' and ColourPopette' along with the GIF photo booth proved to be big hits of the night.
A grand opening event was hosted by Jaime King to commemorate the first MCM Las Vegas boutique located at Forum Shops at Caesar's, the premiere location of luxury retail, entertainment and ambient surroundings. Attendees celebrated and caroused the latest trends available in the new boutique.
In the summer of 2014, French brand The Kooples opened its doors to its first flagship store in the United States. To celebrate the launch, Walker Drawas created brand materials, completed regional press outreach and produced the launch event consisting of strategic appointments and a cocktail hour.
Walker Drawas booked and produced an Ellie Goulding acoustic set inside the ALLSAINTS Soho Store in 2011. Hundreds of fans, press and NYC elite gathered to view her performance.
Walker Drawas developed, negotiated and launched a unique capsule collection collaboration with Gerlan Jeans and iconic Disney character Minnie Mouse to refresh and modernize her image.
Walker Drawas used their talent for developing a focused imaging strategy through the creative use of comprehensive branded materials for Guatemalan brand GUiSHEM in ensuring that assets are appropriate for the American consumer market.
The Walker Drawas creative development team works with many of our clients to create lookbooks, brand videos, seasonal campaigns, marketing collateral, and editorial press assets, as needed. Walker Drawas works with world renowned photographers, directors, hair stylists and makeup artists to ensure the best assets are executed for our high profile clients.
Walker Drawas worked with ALLSAINTS and Clash Magazine to unite forces and launch a Serpents & Snakes Records showcase during SXSW at The Blackheart in Austin on March 16th, 2013.
One of the biggest - and most important - showcase events on the planet, South By South West gathers countless new groups, songwriters and producers. No strangers to SXSW, ALLSAINTS and Clash Magazine collaborated on an exclusive and very special showcase. Based in Nashville, Serpents & Snakes is the highly successful label owned by Kings Of Leon and has gained a rabid cult following in its own right. The line up included The Features, The Weeks, Clear Plastic Masks, Turbo Fruits and many, many more. Hundreds came out to see the event including Jared Followill of Kings of Leon. Guests enjoyed custom tee shirts designed and made by ALLSAINTS.
Following the event, the brand produced a short documentary of the making of the showcase and the launch of the online video series “New Music Cities.” The premier video featured the city of Nashville, and its emerging new music scene, and featured interviews with Kings of Leon and may others.
To launch ALLSAINTS’ new film division, “ALLSAINTS Film,” Walker Drawas delivered a documentary about the current Nashville music scene, taking in the inception and DNA of Serpents and Snakes Records, started by indie rock band giants Kings of Leon.
In celebration of MCM’s dedication to the arts, the luxury leather goods company joined with Harper's Bazaar to celebrate the debut of the Limited Edition 'Beyond Snowdome' collection at The Soho Beach House, Miami, during Art Basel 2013. The afternoon fête was hosted by pop-art duo Craig & Karl and Harper’s Bazaar digital director, Joyann King. Walker Drawas coordinated the program, produced the event and wrangled talent for attendance.
Walker Drawas worked with style and lifestyle expert Louise Roe to produce a private launch party and book signing at Decades designer consignment store to celebrate the launch of her new style guide Front Roe. Hosts included Decades owner and style influencer Cameron Silver, fashion designer Monique Lhuillier and personal style blogger Aimee Song. Guests enjoyed signature “Front Roe” cocktails, small bites, Sprinkles Cupcakes and music by DJ Nikki Pennie and celebrity stylist Johnny Wujek.
Walker Drawas spearheaded the ALLSAINTS partnership with the international non-profit group Not For Sale with the launch of a capsule Not For Sale t-shirt collection, designed and produced exclusively by ALLSAINTS. Proceeds from this capsule collection benefited Not For Sale’s work to combat human trafficking globally, and the products promoted the shared vision of Not For Sale and ALLSAINTS to prevent forced labor and end human trafficking.
Walker Drawas curated an afternoon of beauty and celebration for ColourPop’s first anniversary. The Big Bang Theory’s Kaley Cuoco-Sweeting was in attendance with her glam squad consisting of makeup artist and ColourPop collaborator Jamie Greenberg, as well as hairstylist Christine Symonds. While Isabelle Fuhrman played around taking photos in the gif photo booth, Jordana Brewster was busy creating a custom ColourPop shade of eye shadow.
Walker Drawas produced the MCM Fall 15 Collection Preview and Festival Styling Studio at Chateau Marmont in Los Angeles. Guests included Dita Von Teese, Jena Malone, Nicky Hilton, Christina Milian, Scout Willis, Louise Roe, Johnny Wujek, Cameron Silver, Ana Calderon, Robert Sheehan, Zara Martin, Madeline Zima, Soko, Sofia Boutella, Hannah Bhuiya and Lara Bohinc.
In an effort to boost celebrity positioning in the United States, French contemporary brand Maje hosted a "Spring Styling Suite" at the world famous Chateau Marmont. Walker Drawas produced the event and booked talent and stylist appointments to garner multiple placements throughout the season.
To announce the North American launch of Superfine, Walker Drawas presented the AW15 collection to select press, media partners and retailers.
Walker Drawas offers a variety of services for fashion week shows and presentations. These services include but are not limited to talent wrangling, talent handling, front of house public relations and post event press.
Walker Drawas worked with American menswear brand GANT to launch the new Los Angeles store. The La Brea location joins existing GANT Rugger neighborhood shops in Venice, Manhattan, Brooklyn, San Francisco and Chicago. To celebrate the opening we brought back the brand's all American New England heritage by activating event details such as a custom airstream and Lobster Truck that served rolls for all of the guests.
Walker Drawas curated and executed an event with ALLSAINTS to launch their alliance to Not For Sale, the international non-profit anti-human trafficking group.
The partnership commenced with the launch of a capsule Not For Sale t-shirt collection, designed and produced exclusively by ALLSAINTS. The line debuted with an exclusive U.S. unveiling event in Los Angeles at the historic Henry Fonda Theatre, now named The Music Box. The fundraiser featured a special live performance by indie rock band Black Rebel Motorcycle Club and DJ sets by supermodel Agyness Deyn with Chris Bletzer and The Strokes’ Nick Valensi. Among the 1,000 guests in attendance were President of Not For Sale David Batstone, Duchess Sarah Fergusson, professional boxer Manny Pacquiao, Taryn Manning (Hustle & Flow), Emmanuelle Chriqui (Entourage), stars of MTV’s Teen Wolf Holland Roden, JR Bourne, and Crystal Reed, model and socialite Lady Victoria Hervy, Tiffany Hines (Bones), Caity Lotz (Death Valley), Josie Loren (Make It or Break It), Madeline Carroll (Mr. Popper’s Penguins), Mei Melancon (Rush Hour 2), TV personalities Erinn Westbrook and Kristen Aldridge, musicians Grace Potter, James Valentine and Michael Madden (Maroon 5), model Sophie Dickens, Parker Young (Suburgatory), RJ Cantu (Death Valley), Cameron Richardson (Alvin and the Chipmunks), Charlene Amoia (How I Met Your Mother), Consuelo Costin (Something in Between), TV actress Crystal Allen, Grace Johnston (Beaches), and documentary director Oliver Cowley.
GANT Rugger, the younger sibling of GANT, premiered its spring/summer 2015 collection for the first time in Los Angeles. The range of men’s and women’s apparel is a carefully curated collection of looks to reflect the brand’s SS15 inspiration “Staycationland,” a celebration of vacationing close to home. The women’s collection is the first of its kind for GANT Rugger. The brand showed the collection at the legendary Hollywood hotel Chateau Marmont to an elite group of industry heavyweights. Singer Jessie Ware, James Marsden, Jena Malone, Jaime King, Kelly Osbourne, Xavier Samuel and many others were attendance.
On the heels of the brand’s first Chicago store opening at 700 North Michigan Ave., ALLSAINTS and Walker Drawas developed a unique mobile pop-up concept featuring a selection of the brand’s iconic archive styles from past seasons.
The ALLSAINTS “Vintage” Pop-up Shop was hosted in a large custom branded shipping container that appeared at several of Chicago’s popular festivals and happenings throughout the summer of 2011. The container mimicked the distinct aesthetic interior of the massive 11,000 square foot Michigan Avenue store.
A newcomer to San Francisco with its Union Square San Francisco flagship, ALLSAINTS brought its on-site pop-up concept shop and additional initiatives to Treasure Island, a 2-day festival in 2011.
In addition, ALLSAINTS utilized giveaways and sweepstakes to win VIP passes to the festival. Specific promotions included a Facebook sweepstakes for a chance to win VIP tickets and a shopping spree for the weekend along with a promotional bounce back to the San Francisco store.
House of Holland strategically placed the eyewear collection through Walker Drawas. Additionally, in celebration of the launch Walker Drawas oversaw the production, talent and influencer wrangling, and pre and post press event coverage.
ALLSAINTS fused music and fashion at their debut event at Coachella. We teamed up with headliners Kings of Leon for the band’s official after party. A slew of notable friends, family and Indio’s finest attended to celebrate after KOL rocked the festival. The party was held at the Jackalope Ranch a short distance from the concert grounds. Party goers jammed to a killer DJ set by Chad Hugo of N.E.R.D., while sipping on some specialty cocktails. The venue boasted a grand outdoor oasis equipped with a large bar, waterfalls, fire pit and a world tour selection of food- including a birthday cake for Patrick Carney, drummer for The Black Keys.
ALLSAINTS co-hosted the hottest indie-rock pre-Grammy party in Los Angeles with Grammy-nominee and winner Patrick Carney of The Black Keys and nominee Devendra Banhart, who both guest-dj’ed. Up-and-comer indie band IO Echo performed a set. Notable guests included: Patrick Carney of the Black Keys, Devendra Banhart, Jared and Nathan Followil of Kings of Leon, Dangermouse, Arctic Monkey’s, IO Echo, Rodrigo Amarante of Little Joy, socialites Ivanka Trump and Jennifer Missoni, musicians Julian Perretta, Nick Jago, Tim Burgess (of The Charlatans), Posso the DJ, Soko, actors Zelda Williams, Eric Balfour and Sebastian Stan, rock-royalty Annakim Petty, model AJ English and nightlife promoter and influencer Ana Calderon.
Beats by Dre partnered with German luxury brand MCM to design a special edition collection of products. Included in the range are custom Beats Studio Wireless headphones, the Beats Pill Character bundle portable wireless speaker with stand, and the Tour earbuds, all of which have design cues that hint at MCM's rich heritage. Cases are wrapped in MCM’s signature Cognac Visetos monogram, and the Beats Pill Character bundle comes complete with a functional mini MCM iconic backpack. Walker Drawas spearheaded a strategic seeding of product for the collection.
Walker Drawas booked and produced an acoustic performance by Bombay Bicycle Club at ALLSAINTS for Fashion's Night Out in Boston.
ALLSAINTS, presented the IAMSOUND 2011 SXSW showcase at the Sailor Jerry Lounge at Shangri-La in Austin, TX. Walker Drawas worked with partners A-OK Collective and IAMSOUND to curate live performances by Friendly Fires, Foster The People, Theophilus London, Mount Kimbie, DOM and New Villager, as well as DJ sets by Local Natives, Heems from Das Racist, New Look, Superhumanoids and Punches.
Kipling sought out a young Hollywood starlet to be the face of their Back to School program. Walker Drawas created the strategy, handled talent booking and negotiations, curated and oversaw the entire production of the campaign, and strategically pitched and executed media features for the program.