The Shero press generator role will be filled by a well-known celebrity who has high impact press leverage and to generate awareness and buzz around the program.
Walker Drawas would negotiate the following ambassador program with the talent to ensure maximum exposure and reach (includes but not limited to):
Why she is a Shero:
Jessica Alba is a Golden Globe-nominated actress.The California native comes from modest beginnings, and never lost her zeal to share her good fortune with others. She is actively involved with charities such as Safer Chemicals Healthy Families, ONE, Habitat for Humanity, Project HOME and more.
Katy Perry first broke into the music industry in 2008 with her international chart topper, I Kissed a Girl. In addition to her chart success, Katy Perry embarked on the California Dreams Tour in 2011 in support of “Teenage Dream,” and sold out 124 arenas around the globe. A portion of ticket sales was donated via Tickets-for-Charity to The Children’s Health Fund, Generosity Water and The Humane Society, and a portion of merchandise sales was donated to The Red Cross to benefit local disaster relief efforts.
Keep a Child Alive provides first class AIDS care, support, nutrition and love to children and families affected by HIV/AIDS in Africa and India. KCA funds more than just the pills necessary to fight HIV/AIDS by providing the necessary nutrition, shelter and support to ensure the treatment is taken properly and is effective.