We will create valuable awareness by seeking innovative and strategic partnerships. We have successfully matched our brands across an array of categories from clothing and accessories to beauty and technology. Past endorsement projects include but are not limited to MCM, Alberta Ferreti, H&M, NARS Cosmetics, ALLSAINTS, VF Group, The Frye Company, Disney X Gerlan Jeans, I ♥ Ronson, among many others.
MCM called upon Walker- Drawas to develop negotiate and execute a celebrity immersion program in celebration of their Shanghai flagship store opening. We were given the task to create a multi-tiered strategy to bring greater awareness of the MCM brand through celebrity vehicle of Chloë Sevigny. Like Kate Somerville's current objective, MCM was looking for talent to host events, appear in a print advertorial and create international social media buzz.
Over the course of the program Walker- Drawas secured Chloë Sevigny to host this three-tiered program including hosting partner for events, appearance in a print advertorial and create international social media buzz.
"GERL POWER" was a collaboration between Minnie Mouse and Gerlan jeans to modernize the iconic Minnie Mouse image. Walker-Drawas vetted multiple brand partners on behalf of Disney to find the right match. Walker-Drawas developed a full program concluding with a New York Fashion Week runway show.